Just lately I’ve been busy with a part of my online business that is not just probably the most important part, but also the most tedious and boring. You see, I have many websites, blogs , Squidoo lenses, Hub Pages and lord-knows-what-else pages out there in cyberspace all with their own reason for existing and all with a need that must be fulfilled if any of them want to see any decent traffic.
I am, of course talking about getting links.
Specifically, high octane, lazer targeted, keyword anchored, one-way backlinks from sources that have lots of authority. And it’s not an easy task, nor a straightforward one.
The major problem with getting links to your site has always been one of time. Having the time to seek out the best places to obtain those links from and going aout getting them any way you can. Now we probably all know the usual suspects when it comes to getting links, so I won’t bore you with those details. You’ll find them in a truckload of articles submitted to every article directory on the planet by people trying to get links from those very articles. Ok that’s one way I said I wasn’t going to mention!
The holy grail of backlinks is finding a good, Google-friendly source that has lots of keyword authority for the niche in which your site occupies, that is to be the recipient of the links. High PR sites in your niche are tough to crack as they don’t want you as competition! Sites with the same PR as yours will also be reluctant to give you links in case you overtake them and steal off with their traffic. The good part about that is that your immediate competition can’t get the backlinks that are eluding you either. So stalemate?
No. There is a way.
Here is one way right here. Writing articles in someone else’s blog that has authority in your niche. That’s fine if you want to bang your head against the MMO brickwall along with all the other marketers, but even this can be manipulated just enough to make it stretch into a related niche where there is not so much competition. The only problem with a blog post is that the link is only good for the tine your post stays on the front page. After that it sinks into the PR-less abyss with all the other archived posts. You can bolster your own post and give it’s page more authority by sending links to it from some of your own sites. That keep’s the link juice strong and authority rich.
Other ways of getting links that most people don’t write about so much is of course from your own sites. You just have to own lots of them and they have to be related in some way niche-wise and you have to make sure you don’t cross-link, as you are after one-way links with the most juice.
Then you might try creating a load of Squidoo lenses and Hub Pages to send links to your mainn sites. Did I mention at the start of this article that I have… mmm, lots of Squidoo lenses and hub pages…
That’s all well and good if you have 36 hours a day to work on them all, because they don’t create themselves and they don’t populate themselves with good unique content. Guess who has to do all that? Blogs are even worse because they constantly deman fresh content. So ok, I personally now have a rather large menagerie of sites of all descriptions and they do provide links for each other, but I struggle to keep up with them all.
So how else do you get links without paying for them, spamming them, or spending your every waking hour building ever more sites to keep your main sites sufficiently gassed up?
Taks another look at Squidoo. Not your own lenses, but other people’s.
There are now over 550,000 squidoo lenses covering just about every niche imaginable. If there is a product for sale, there are probably a dozen or more lenses promoting it. Here’s what you can do.
Pick a niche that you want to work. Select your keywords and build your own main money making site. Build free blogs and lenses etc to back that site up with links. Then go to Squidoo and do a search on your keywords. you’ll probably find many lenses on the subject. Well, go visit each of them and loot at their guestbooks if they have them. Look at the comments closely.
What are you looking for? Links!
With Squidoo guestbooks, the lensmaster has the option to either leave comments HTML set to ON (the default) or switch it OFF. Now most lensmasters are not aware of this so they leave the HTML set to ON, which means you can leave a comment containing a keyword anchored link back to either your free blogs or lenses supporting your money site, in order to boost their authority and the authority of the links they’ll give your main site, or direct to your main site if the lens is legit and has authority itself.
And the way to tell if a lensmaster has left HTML ON is by looking to see if someone else has left a link in their comment. If not, simply move on to the next lens and don’t waste time commenting in a lens that may not allow your link.
This is a fast way of getting links and some of those lenses will have PR…
Aren’t you glad some of us still write in other people’s blogs to procure backlinks?
Author of The Honest Way